Advertising in podcasting is how you win in an attention economy.”ĪSHITEY “Since I love a good scammer story, it’s actually a tie between The Lazarus Heist and The Missing Cryptoqueen, both produced by the BBC.” What’s the benefit to your listener? Why should they listen to your show over all of the other excellent choices?” Like any medium, audiences will only find and stick to listening to your podcast if there’s something in it for them. THE BIGGEST CHALLENGE TO DEVELOPING A GOOD PODCAST? SERRANDER “SmartLess is the podcast that got away.” podcaster Marc Maron over to the Acast network from SiriusXM and Stitcher. Earlier this year, the company’s podcast team scored a coup by bringing O.G. Primarily a hosting and monetization platform, Acast has attracted talent like Anna Faris and Brett Goldstein. Oskar Serrander, Veronika Taylor, Georgina Holt, and Tiffany Ashitey Courtesy of Acast (2) Courtesy of Acast/Georgie Holt Courtesy of Hugh Gladstone ACAST - Oskar Serrander, Veronika Taylor, Georgina Holt, Tiffany Ashitey
Just add magic cast ish professional#
Take five minutes to set up your recording in a room with a rug, maybe some books on the shelf, and with low ceilings! You don’t need fancy equipment or a professional studio (like mine.) You just need to pay attention to the environment you’re recording in.”įAVORITE DICTION EXERCISE: “I do a series of long “Z’s” and “S’s.” I also do a version of what an old NPR host Robert Siegel used to do by repeating “Peter Piper prescribed some purple pills of Prozac.” PODCASTING PET PEEVES? “If I had to pick one, it’s when I hear audio that sounds like it was recorded in an aquarium. So smart and such a crisply written narrative.” THE PODCAST I WISH I’D CREATED? “ The French Deception. His accessible approach and A-list roster of CEOs has resulted in the world’s most essential, and totally free, business school education. The 500-pound gorilla of business pods debuted in 2016 and has since launched its own convention - the annual How I Built This Summit in San Francisco - while making a star out of its smart and affable host, Raz. Guy Raz Momodu Mansaray/Getty Images GUY RAZ - How I Built This I’ve been able to collab with Michelle in the past and she’s such a genuinely cool person with great energy.” THE PODCAST I WISH I’D SIGNED? KELLEY “Parcast’s Your Magic, hosted by Michelle Tea is totally a show I wish we had on our Morbid Network. While it is a great time, it’s also easily the most work I have ever put into a job.” THE BIGGEST MISCONCEPTION ABOUT MY JOB? KELLEY “The workload that goes into creating a podcast.
Out this month, Urquhart’s debut novel, The Butcher and the Wren, was an instant New York Times best-seller.
Urquhart, an autopsy technician, and her niece, hairstylist Kelley, recently signed an exclusive ad sales deal with Wondery and Amazon Music, which allows them to release three episodes a week. Started in 2018 by an aunt-niece duo who call themselves “sisters” and share a taste for the macabre, the true-crime series Morbid now ranks among Apple Podcasts’ top podcasts across all categories in the U.S. Ashleigh Kelley and Alaina Urquhar Courtesy of Subject/ Morbid Podcast ASHLEIGH KELLEY, ALAINA URQUHART - Morbid
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